Less than 2 months after the idea’s initial spark, we pulled into the Disneyland portion of Anaheim to NAMM on the evening of set-up day as the doors were closing for exhibitors with just enough time to hoist our massive banner. The following 4 days were filled with excitement and exhaustion, but what a ride! Not only were we in an incredible spot next to the classic Coffin Case brand and seen by tens of thousands of people, but we got to watch as jaws were dropping to the floor for many of those people as they, for their first time, saw the crimson glow of our Hottie (the new name we’d given to our illuminated stand the day before the show).
One of the greatest parts, besides a bunch of orders we got, was that we made fans at the show and many of our new fans were performers we’ve been fans of for years. Celebrities from Fishbone’s Norwood to Lita Ford to Robin McAuley (Michael Schenker Group/Survivor) to members of Lady Gaga’s band were astounded by the bright ideas we were presenting.
Going to NAMM with the goal to find out if people would want to buy our ideas only to find that more types of people we could have ever considered would be buying them three at a time – all the way from kareoke hosts to major TV show producers, from churches to metal bands. Beside being our public debut, The NAMM show was also the first time a Hottie was used in a performance and it was by Great White’s Jack Russell. Highlight after highlight. Good times.
Tag Archive: NAMM
Its been about a month since the NAMM show and our last blog update, so the next few posts will be in chronological order but in retrospect. Things have been moving very quickly. It may only be a few weeks, but there’s been a ton of news and developments. I think I left off just before a very sexy photo session at Coffin Case…
Rolling into the NAMM show with a name like Larger Than Life, we needed to look big for our public debut.With only days until the show, Jonny Coffin arranged a photo session that we did on January 14th at Coffin Case headquarters with photographer Ernie and model Jessica. Ernie got some great looking photos, including the image that you see here (first one shown with LTL logo) that we blew up into an enormous 12 foot tall banner that was used as the backdrop for the LTL portion of the Coffin Case NAMM booth.